Graduate in Business Administration and Management from the University of Barcelona, postgraduate in Cultural Management from idEC, with a professional career in marketing, branding, communication and user experience since 2008.

Held positions of responsibility in institutions such as Foment del Treball as Deputy Manager, and Barcelona City Council as Head of Strategic Projects at the Directorate of Communication and Citizen Services. Subsequently managed the marketing departments of 48h Open House BCN and Vall d'Hebron Bcn Hospital Campus.

Her most recent professional venture before joining Hospital Sant Pau was with the Catalan Health Service. There, she was head of Strategy in the Citizenship, Innovation and User Area, overseeing projects in innovation, marketing, communication and citizen care, including the launch of the /Salut brand, applications such as La Meva Salut and the appointment scheduling site CitaSalut.gencat.cat.

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